Our Strategies


visionAbhivyakti believes that critical and creative communities are possible to challenge the hegemonic dominance and singular worldview of the current mainstream media. Abhivyakti’s work is to strengthen the processes that develop, enhance, and deepen the emergence of critical and creative communities at the grassroots and which will rejuvenate grassroots leadership, and enrich democracy and social justice.

The primary strategies of Abhivyakti’s interventions are:

  • Generating multiple creative expressions
  • Deepening co-learning processes
  • Advocacy and networking
Generating multiple creative expressions

Means taking cognizance of the diverse realities experienced by the marginalised and vulnerable
sections of the society, generating various forms of media that are rooted in these realities, and facilitating their promotion across society. The void that exists in the mainstream media in terms of representation and perspectives of the grassroots should be addressed by producing audio-visual material by a variety of actors, publishing alternate messages, and promoting the perspectives, problems and aspirations of the marginalised.

The aim is to develop multiple producers from the grassroots so that they start creating their own media laced with their perspectives and circulate it in the media environment, making it plural. This would not only enrich the media environment but also generate diversity of voices and views. We intend to develop local writers, video producers, media critics, local media forms, and also promote locally situated knowledges.

Deepening co-learning processes

Is related to strengthening the communication and media resources of development and grassroots actors. We believe that effective communication is the key to understand and build relationships with varied constituencies in the process of empowering the individual, collectives and communities. Along with structured training’s, methods also include action-research, video feedback exercises, group work, consciousness raising dialogue circles, and reflections of experiences among others. The emphasis is on promoting co-learning through participation, interaction, sharing and use of multiple sensory approaches to cater to different learning styles.

Advocacy and networking

Entails creating spaces that bring diverse organisations and communities together to engage in a dialogic space about multiple issues confronting their lives. Cross-cultural dialogue helps to bring to fore different social realities that exist, and, in turn, challenge the hegemonic domination of a favoured few. These dialogues value people’s participation and try to evolve shared learning among them. They seek to create an atmosphere of non-judgmental acceptance and openness. Dialogues grow on give and take, allowing relationships to be nurtured and re-shaped. Because they are rooted in one’s own experiences and context, people who live on the margins can get an opportunity to develop confidence in their creations and practices. Dissemination of grassroots knowledge and perspectives through the wide network of social media and other available forms is used to generate attention among the ‘authorities’ and redefine our relationship with them.