2. Drama Serials 

It isn't only suspense or horror serials that depict violence. Family drama serials are predicated on conflict and often depict violence - what is most disturbing, is that often this is domestic violence within a family and sometimes involving children. For example, Viruddh in one episode had six acts of violence. Kabhie Kabhie had seven acts of violence; Mahayagya had nine acts of violence. Shatranj and Amar Prem (afternoon repeat on Zee) had eight and 10 acts of violence, respectively, Aashirwad had eight acts of violence. Gumraah (Zee) had 32 acts of violence.  

With the exception of Gumraah where physical acts of violence such as pushing, tripping clobbering, kicking and punching are high most of the serials in this category are dominated by verbal and psychological violence. While some of this where male aggression is high is determined by marital discord and inter-generational conflict there are also serials like Swabhiman and Mahayagya where women and men are part of political and corporate rivalry and violence and yet others which are totally macho like Shatranj where it is the underworld that seems to be calling the shot.  

3. Comedies 

Although we did not monitor comedies, there is a great deal of violence in sitcoms. This takes form of extreme conflictual situations and slapstick physical violence. When violence is shown to be fun, it loses its seriousness and children tend to imitate it more in their play.  

4. Docu-Dramas 

A new, successful trend on television has been the docu-drama. These shows like Bhanwar or India's Most Wanted reconstruct real crimes. In the process, some very violent scenes are shown on television. These programmes are said to perform a social duty: they help catch criminals, and discourage crime.  

Many physical acts of violence such as kidnapping and shooting are shown. Between these two they accounted for 9 out 12 acts. However, it becomes difficult to enforce any guidelines if docu-dramas in the name of reality depict violence in the most `realistic' and explicit manner. This would lead to different standards for different programmes which is very difficult to justify. 
  
5. Positive Trends 

  • On certain days, there is a low degree of violence in serials. Violence is restricted to a programme/film or two on a few channels. Friday on Zee Thursday on Star.
  • There are programme of low or no violence, which are popular e.g. Amaanat, Just Mohabbat, Saans, and Doordarshan’s afternoon daily soaps are a few examples.
  • Within the specific genre of detective\ thrillers\ suspense, there are successful series in which there is a minimum use of any kind of violence e.g. Mohandas BA LLB, CID, Saboot, and on some occasions, Saturday Suspense.
Thus the depiction of violence does not necessarily enhance viewership. 

Representation of child and gender based violence 

1. Involvement Of Children 

A few serials like Shaktimaaan, Shapath and Kabhie Kabhie had children involved in acts of violence either as victims or, in one instance as a participant. In Shapath, a child is shown witnessing the brutal murder of his father, then being kidnapped and taught how to handle a gun. 

2. Sexual Overtones 

Crimes of passion, which exploit sex and violence, are conspicuous in television serials; the love triangle often forms the basic story line serials and the cause of the violence. In episode of Yehi Hai Razz, X-Zone we monitored, the basic conflict was an extra-material affair, which leads to the murders. In an episode of Saturday Suspense, once again the murder was committed by a jealous women in a man’s life. 
When sex and violence are liked to psychopathic behavior, the problem is even more acute. In Kohra, one of the stories deals with a psychopathic rapist of a young schoolgirl. This was shown on a channel which in its Programme Code, states “Extreme caution must be exercised in any themes, plots or scenes, which mix sex and violence, including rape and other sexual assaults”. (It may be noted that this serial was originally telecast at night and then had a repeat telecast at 6 pm.). our quantitative data also revealed that these serial perpetuate the idea of the male as the aggressor. In contrast, the depiction of women as the aggressor. In contrast, the depiction of women as the aggressor varies from 0% on Doordarshan to 50 % in Sony. What is disturbing about the male aggression is that it is often directed at women: it is domestic violence within family. 

Glorification Of Violence 
Violence Is Seen To Be Rewarded 

There are serial such as Hindustani, Shaktimaan, and Shapath, which use the triumph of good over evil to justify the use of violence. In the name of justice, there are no holds barred in the degree of violence shown. 
The UNESCO study has emphasized that children tend to imitate superheroes and imitate violent means to solve their problems because they have seen the same on television. There are Indian television serials, in which the perpetrator of violence is punished not rewarded; but in many instances, violence is used to settle issues or the conflict between good and evil. Episode of Yehi Hai Raax, Kohra, X-Zone, Saturday Suspense, are a few examples of this.  

Role of Sponsors and Advertisers 

Are Commercials Targeting Children Supporting Horror shows and Crime Services? 
Yes, indeed. It should be noted that in the absence of child-specific programmes, advertisers are advertising products for children with prime-times programme and blockbusters films. As the rating indicate high viewership amongst children for suspense/horror genres, advertising support for these shows is high with a fair number of child-specific advertisements. 
Below is a table of some serials in the suspense/horror/super hero genre, which have attracted child-specific advertising: 
 
 
NAME OF SERIAL ADVERTISERS
X-Zone (Zee) Cadbury's
Shapath (Zee) Little Heart Biscuits, 
Dabar Chavanprash, 
Horlicks,
Aahat (Sony) Cadbury's Halls Orange, 
Kissan Squash, Colgate 
(with Sachin Tendulkar)
Shaktimaan (DD2) Parle-G Biscuits, Complan, Hajmola Sweets, Kisme, Toffee bar, Monaco Biscuits, Parle Poppins 
Anhonee (Zee) Johnson's Kids Soap,
Kohra (Star Plus) Dabur Chyawanprash
  
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